In 2015, I published the book Be a Model Communicator (and Sell Your Models to Anyone). At the time, the field was focused on the technical aspects of modeling, with little effort devoted to communication. I stated that the best modelers were not necessarily the most technically proficient. The best modelers were those who had an impact, and that impact came from strong communication skills. This claim changed the field, and today, much more effort is spent on communicating our models to nontechnical audiences.

These blogs were part of the original ISoP Newsletter, published from 2017 to 2021, in the Communication Corner. The Corner was meant to be a 60-second read to improve your communication skills. I thought these posts had value and did not want them lost to history. So I am reprinting them here. I am also including new posts on being a better Model Communicator.

All Posts

No Jerks. No Divas. No Drama.

At Astellas we have an open position for a pharmacometrician. My colleague, Stacey Tannenbaum, posted the position on LinkedIn and Peiying Zuo later reposted it commenting that you should choose a boss, not a job, or where the job is. That got me thinking about what we look for in a new hire. Certainly, a strong technical background is a high priority, but is that the only important thing and is that the top of the list? Certainly not to the first question and absolutely not

peterbonate

Jan 304 min read

What Can We Learn From the Government

There are times in life, whether at work or home, we have ideas, sometimes crazy ideas. At work we may want to build some over-the-top QSP model to understand the pharmacodynamics of a drug. Or at home we decide we want to tear down and remodel a bathroom. But to implement those ideas we often need someone else’s approval, maybe our boss, maybe our spouse. How do you convince them? How do you show them this is a great idea and one that should be implemented. To answer this,

peterbonate

Jan 304 min read

Boundaries

Now more than ever, with most of us working from home, the line between our home life and work life is blurred. We juggle our work deadlines, teach our children, and still try to maintain some semblance of pre-COVID normality. But even before all this happened the line between work and home was already blurred. We are in touch with the office at all hours of the day, answering emails late at night, we have early morning and late evening meetings, and even answer emails while

peterbonate

Jan 304 min read

YOU Are the Brand!

The other day I was having an email exchange with a fellow ISoP-ian about communicating QSP models. He had some good ideas and I asked him if he would write this month’s column. He very politely declined and asked “Why? Why would I want to do this? Journal articles last. These columns don’t; they’re ephemeral.” He couldn’t even remember what the last topic was about. Fair enough. But did he remember who wrote it? “You did”, he said. “Exactly.” Do I write these columns bec

peterbonate

Jan 304 min read

All Posts

No Jerks. No Divas. No Drama.

What Can We Learn From the Government

Boundaries

YOU Are the Brand!

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